By Marni Baker Stein, Chief Content OfficerCoursera
Today, Unilever, one of the world’s leading suppliers of beauty and wellness, personal care, home care, nutrition and ice cream products, is joining our partner community to launch two professional entry-level data analyst certifications in supply chain and digital marketing.
Supply chain analyst roles in the US alone are expected to grow by 18% over the next decade, while marketing analyst roles are projected to increase by 21% over the same period*. Unilever’s new programs are designed to help students of all backgrounds without a college degree or previous industry experience prepare for in-demand entry-level positions.
Designed to last four months each, both programs teach fundamental concepts and tools before immersing students in real, hands-on projects. The course is based on data-driven methodologies, teaching students to approach each problem strategically while thinking long-term. To prepare participants for success, the final course of each program focuses on effective self-marketing and job search skills.
“Unilever’s commitment is to equip all employees with the skills for the future by 2025 with our Future of Work programme. We believe that meaningful work is everyone’s right. We’re taking big steps to equip our people and others for the future,” said Morgan Vawter, global vice president of data and analytics at Unilever.
Supply Chain Data Analyst Professional Certificate
Prepare for entry-level supply chain, inventory, logistics, demand planning, operations or ERP data analyst roles.
Learn how to:
- Pinpoint opportunities and minimize risk for the entire supply chain.
- Use SQL, Python or Excel to evaluate scenarios, evaluate outcomes and visualize insights.
- Use supply chain models to assess and optimize the flow of goods, information and costs.
- Build accurate plans and forecasts.
- Apply technical tools such as AI-power projections and data lakes to streamline operations and process large amounts of data.
Professional certificate of digital marketing analyst
Prepare for entry-level digital marketing, digital marketing data analyst, SEO, content marketing or CRM roles.
Learn how to:
- Use marketing planning frameworks to develop digital marketing campaigns.
- Segment customers and create customer journey maps.
- Use Google Analytics 4 for SEO analysis, custom reports and conversion events.
- Analyze data to uncover actionable insights and increase overall performance, including ROI.
- Leverage marketing automation tools to scale campaigns.
We are honored to offer students around the world access to Unilever’s expertise. Through its powerful supply chain and innovative digital marketing initiatives, Unilever reaches 3.4 billion people daily with its 400+ brands. Now anyone, anywhere can learn from this legendary industry leader.
Are you ready to start your new career as a data analyst in supply chain or digital marketing? Enroll in Unilever’s supply chain or digital marketing program today.
*Lightcast™. (2023), Job Postings Report (July 2022 – June 2023). Retrieved July 2023.