SAN FRANCISCO, March 21, 2024 /PRNewswire/ — TrustArc, a global leader in data privacy and governance solutions, announces a partnership with Privya, as well as Google Partner certification with TrustArc’s Cookie Consent Manager.
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Increased automation of data privacy
TrustArc and Privya’s integrated offering encompasses data creation, collection, classification, risk analysis and reporting for privacy and security compliance, completed in days versus months. Key capabilities include continuous code-based data discovery, automated privacy and security risk analysis, and on-demand regulatory reporting.
Following industry best practices, integrated partner solutions automate today’s privacy processes, track high-risk AI use cases, verify regulatory compliance, and expose third-party vendors to ensure continuous oversight and improved AI transparency.
“Privya.ai offers a simple and fast implementation process. It’s very cost-effective, enabling discovery and reporting from start to finish within days instead of months,” shares TrustArc’s Chief Product Officer, Eric Sendelbach. “Our partnership offers data discovery in software development, building privacy by design right into the code.”
New solutions for new challenges in artificial intelligence management
With the upcoming EU AI Act, inventories of AI/ML models that organizations develop or implement will become increasingly important, with far greater penalties than GDPR, which will be up to 7% of the previous year’s annual revenue. Privya data discovery automatically detects AI/ML models after code scanning and captures ROPA and DPIA requests within the TrustArc Data Inventory Hub and Risk Profile products.
Privya’s innovative platform rapidly scans an organization’s code repositories and automates data collection for ROPA, DPIA and other compliance risks in real-time. TrustArc’s proprietary risk engine incorporates controls from more than 130 laws and standards, including NIST AI and OECD AI, to ensure robust privacy and security risk analysis. For mitigation, TrustArc’s pre-built risk assessments, including DPIA and AI risk assessment, can automatically trigger an assessment from a data inventory based on processing purpose or data categories.
Google Consent Management Platform (CMP) Partner Program.
The intersection of marketing and privacy increasingly requires advertisers, marketers, and publishers to adopt more robust privacy standards that promote transparency and end-user control.
TrustArc’s Cookie Consent Manager provides privacy-first consent experiences that meet Google’s CMP-certified requirements and other global requirements such as IAB TCF 2.2, IAB GPP, IAB CCPA, and EDAA’s AdChoices program.
Unique to TrustArc’s CMP offering, it includes certification with standards such as EDAA, as well as technical account management services to support client implementation and optimization of consent and monitoring management experiences for compliance.
For more information about TrustArc, visit www.trustarc.com or contact [email protected].
About TrustArc
As a leader in data privacy protection, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company that provides the depth of privacy intelligence, along with automation, critical to the increasing number of privacy regulations in an ever-changing digital world. Headquarters in San Francisco supported by a global team across the Americas, Europeand Asia, TrustArc helps clients around the world demonstrate compliance, minimize risk and build trust. For additional information visit www.trustarc.com.
About Privya
Privya is an innovative AI-based solution that ensures that data protection and compliance are treated as part of the development lifecycle, to prevent violations of any regulations, including GDPR, HIPAA, CCPA, CPRA, NIST and others. Privya bridges the gap between privacy professionals and engineers and provides a centralized hub for privacy management and control in cloud-native environments. Its state-of-the-art privacy scanner abstracts code and classifies Personal Information (PI) usage, storage, AI model usage, and third parties. Serving as an agentless privacy management solution that can be switched on unobtrusively, it enables review of legacy and new code at any stage of the software development lifecycle and provides contextualized remediation plans. For additional information visit privya.ai
SOURCE TrustArc
