TikTok is testing the use of AI for advertising, where AI-powered avatars could create sponsored content directly for brands. This signals a step away from TikTok’s previous AI experiments like the Song Generator feature, which allows users to create original songs.
According to The Verge, these AI-powered influencers could read scripts written by the brand, essentially creating ads without the need for human influencers. While this feature is still in development, it raises significant questions about the future of influencer marketing and its implications for the platform’s content creators.
What does this mean for TikTok’s human creators?
The rise of artificial intelligence in advertising could significantly impact TikTok’s community of human content creators. Many creators rely on brand sponsorships as their primary source of income, especially after the shutdown of TikTok’s creator fund, which some users saw as inadequate compensation.
The concern is that AI avatars, potentially offering brands a cheaper and more controllable alternative, could reduce opportunities for human influencers on the platform. It will be interesting to see how TikTok solves this problem as they move forward with AI-powered ad solutions.
Are TikTok AI influencers good or bad?
Using AI influencers for ads has both advantages and disadvantages. Brands, especially smaller businesses, could find AI avatars a cost-effective method for content creation. In addition, AI can generate customized content in different styles and languages to reach a wider audience.
However, ethical issues arise with AI-generated ads. Some users may find such content disturbing or inauthentic. Transparency around AI-generated content is key, especially if ads are not clearly identified as such.
TikTok is cautiously exploring AI-powered ad solutions
TikTok is aware of the complexity of AI influencers for ads. Reports claim that the platform is initially focusing on AI avatars that narrate text or present factual information, rather than aiming for flawless human imitation. This suggests a cautious approach, aiming to test the waters before diving into a potentially controversial area.
Overall, TikTok’s exploration of AI-powered avatars is a significant development with the potential to reshape influencer marketing. We will have to see how this technology is implemented and how the community of platform creators reacts to it.