ISVs can leverage Tackle’s Cloud GTM platform to streamline revenue generated in the cloud
BOISE, Idaho, March 7, 2024 /PRNewswire/ — Tackle.io, an end-to-end solution for B2B software companies to generate revenue through data-driven Cloud go-to-market (Cloud GTM), announced a public preview of expanded capabilities to operationalize and scale the sales transaction workflow for independent software vendors (ISVs) selling through the Google Cloud Marketplace.
Tackle’s updates to its Google Private Deals capabilities provide automation to streamline the seller’s path to closing deals quickly – saving time and manual labor to ensure sellers and their stakeholders have deal visibility at every stage and automated real-time notifications . With this public preview, ISVs can submit, track and book Google Cloud Marketplace flat rate private offers with installments directly from Tackle’s Cloud GTM platform.
“Tackle Offers provides Wiz with a streamlined workflow for creating private market offers and a clear view of how deals move through the stages of customer acceptance,” he said. Brenden Worth, Global Google Cloud Alliance Manager, Wiz. “They made it easy for our team to eliminate manual processes, automate Google Cloud Marketplace private offers, and enable customization to meet Cloud Provider requirements, increasing our private offer creation efficiency by 90%.”
According to Tackle’s 2023 GTM State of the Cloud Report, by 2026 100 billion dollars B2B software will be transacted through Hyperscaler Cloud Marketplaces. As this revenue channel grows, increasing operating costs require business transformation across the organization so that teams can efficiently and accurately transact and report on Marketplace sales.
“In 2023, we saw a 124% increase in the use of private offers by customers in more than 3 billion dollars in market transactions,” he said John Jahnke, Director of Tackle. “This move underscores the importance of ISVs using an enterprise-grade Cloud GTM platform that is robust enough to reliably execute their largest cloud capabilities.”
To learn more about how to get started with Tackle Offers for Google, visit the Tackle Docs.
About Tackle
Tackle is a leading solution built to help software companies generate revenue through data-driven Cloud go-to-market (Cloud GTM). Tackle works with more than 550 software companies, including CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, Wiz and many more at every stage – from scale-ups to the largest software companies in the world. We are backed by three of the world’s leading SaaS investors — a16z, Bessemer Venture Partners and Coatue — to execute our mission to positively transform the way software is sold. Tackle is available for purchase on the Google Cloud Marketplace.
SOURCE Tackle.io
