Android tablets and foldable smartphones are witnessing a significant transformation in app optimization, largely thanks to Google’s recent initiatives. For years, apps on Android tablets were subject to optimization, treating these devices like oversized smartphones. However, the tide is turning, as Google is rolling out changes aimed at improving the app experience on larger screens.
From smartphone apps to tablet optimization
Historically, Android tablet users have faced challenges with apps that failed to make effective use of the extra screen space. This problem has existed since 2013, and both hardware limitations and developer priorities contribute to the problem. Unlike the iOS ecosystem, where apps are consistently optimized for the iPad, Android apps have lagged behind. This difference stems from the diverse and fragmented Android ecosystem, which makes it challenging for developers to create apps that provide a unified experience across devices.
Google Steps Up: Android 12L and Play Store Revamp
Recognizing the need for change, Google has taken significant steps toward improving the tablet app experience. The launch of Android 12L, a version of the operating system adapted for larger screens, marked a key moment. Additionally, in 2022 Google announced optimizations to the Google Play Store, making it more tablet-friendly. These changes include a clearer display of app pages, full-width videos for games, and new guidelines that increase visibility for apps that support tablet features. Google’s efforts are not only about improving the aesthetics, but also about improving the functionality and search capabilities within the Play Store.
The Ripple Effect: Driving Developer Engagement
Google’s initiatives set the stage for a broader transformation within the Android ecosystem. By optimizing its Play Store and setting new standards, Google is encouraging developers to prioritize optimization for tablets and foldable devices. This change is key to the proliferation of foldable smartphones and tablets, including Google’s Pixel Tablet and Pixel Fold. As the app experience on these devices improves, it’s likely to create a positive feedback loop, encouraging more users to adopt Android tablets and foldable devices, and in turn motivating developers to invest further in optimization.
The journey towards a better app experience on Android tablets and foldables is underway, and Google is leading the way. This commitment to optimization not only improves the user experience, but also sets a new standard for app development on larger screens. As the ecosystem evolves, users can look forward to more engaging, functional and visually appealing apps that mark a new era for Android devices.