Pakistan’s leading telecom service provider, PTCL Group, in collaboration with Google, has announced the launch Shoq TV set-top box at Mobile World Congress 2024 in Barcelona, Spain. This strategic partnership aims to transform the television viewing experience in Pakistan by integrating advanced technology and a wide range of Google applications into the living room of users.
Revolutionizing entertainment in Pakistan
Shoq TV Box, powered by Android TV, is designed to merge the conventional TV experience with the dynamic world of Android apps, offering users an unparalleled viewing experience. With popular apps such as YouTube and Netflix pre-installed, the device promises an immersive entertainment journey. The elegant user interface and stunning graphics ensure a seamless navigation experience between more than two hundred television channels, including Full HD options and compatible Android applications. This innovation is a testament to the PTCL Group’s commitment to enhancing the quality of content and entertainment choices for its customers in Pakistan.
A leadership vision for the future
Hatem Bamatraf, Chairman & Group CEO, PTCL & Ufone 4G, expressed his excitement over the launch, calling it a significant step forward in the company’s ongoing efforts to enrich entertainment experiences for Pakistani users. Karen Teo, VP of Android Partnerships APAC at Google, also shared her enthusiasm for the collaboration, highlighting the potential to expand the Android TV platform in Pakistan and enhance the TV viewing experience for users.
Implications for the entertainment industry
This collaboration between PTCL Group and Google is all set to set a new standard for television viewing in Pakistan. Offering a device that combines traditional TV with the versatility of Android apps, the Shoq TV Box is expected to redefine entertainment in households across the country. This launch not only highlights the PTCL Group’s commitment to innovation, but also its role in driving the evolution of the entertainment industry in Pakistan.
As we witness the fusion of television and digital applications through devices like the Shoq TV Box, the future of entertainment in Pakistan looks brighter than ever. This revolutionary initiative promises to offer a diverse and rich viewing experience, setting a new paradigm in the way we consume media.