Apple is set to allow users in the European Union to start downloading apps from external websites in iOS 17.5.
In iOS 17.4, Apple began allowing developers to offer their apps through alternative EU app markets to comply with the Digital Markets Act. However, Apple has now further relaxed its app regulations for iOS 17.5, especially for users in the EU, allowing them to download apps not only from external app stores, but also directly from developer websites.
This change potentially gives users a wider range of options for getting their apps, moving closer to macOS. Computer operating systems have long allowed users to download and install applications from websites. However, it’s worth noting that these changes aren’t yet being extended to the iPad. As a result, users in the EU can only download apps from third-party websites to their iPhones for now.
In addition, developers who wish to offer applications from their websites in the EU must meet a series of strict criteria established by Apple.
This includes continuous membership in the Apple Developer Program for at least two years and having an app with at least one million first installs on iOS devices in the EU during the previous year. Apps must also go through Apple’s notary verification process, which checks for any potentially harmful elements, and developers must publish comprehensive, transparent user data collection policies.
If they are met, Apple will provide developers with an API that allows users to download apps directly from their websites. These apps can then be backed up, updated and restored similar to those purchased from the official App Store.
What does this mean for users?
This is the first time Apple has allowed direct download of an app from a website. With support for this feature, apps like Spotify, Fortnite and others can be downloaded directly to the iPhone, provided the developers of those apps agree to Apple’s terms.
Applications offered via the web are exempt from paying a commission to Apple, but are subject to a core technology fee of €0.50.
In a statement on its website, Apple said that if users leave the EU, they can continue to open and use apps that were previously installed from alternative app markets. Alternative application markets retain the ability to update those applications for up to 30 days after the user’s departure from the European Union, and a person may continue to use alternative application markets to manage previously installed applications.
However, a person must be within the European Union to install alternative application markets and new applications from alternative application markets.
In February, the EU began the preliminary stages of an official investigation against Apple. The move comes in light of Apple’s recent decision to restrict access to certain apps that bypass its App Store, increasing scrutiny of the tech giant’s business practices.
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