I’m obsessed with finding my color season, but can an iPhone app help?

Lately, I’ve been completely fascinated by the analysis of color seasons, also known as color season theory. Although it’s not a new concept, it’s recently skyrocketed in popularity on TikTok, filling my For You page with videos about the perfect wardrobe choices for a cool fall or the ideal eyeshadows for a balmy summer. But what exactly does that mean?

The color season theory has been around for decades, suggesting that certain shades work better with your natural eye color, hair color, and skin tone. These shades are categorized as cool or warm, in correlation with certain seasons. Within these seasons there are subcategories, determined by the contrast between your eyes, eyebrows, skin and hair.



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