In last week’s post, while talking about job descriptions, I asked a question that I believe is critical to a successful job search:
“Do you like the company because of its culture, creation, community, calling, or some other aspect? Are you intrigued enough to want to learn more? “
All too often, when looking for a new job, our search turns into a real “race to the bottom” – looking for (and accepting) any job opportunity that first matches the salary or some other set of conditions that we find tolerable.
I understand and sympathize with people who, especially in these days of mass layoff announcements every week (or more). Sometimes the job you want is the job you can get.
But…
Even when you’re frantically applying to every single job that fits the bill, I’d still like to suggest that you take a moment to think about the type of company you’d WANT to work for. What kind of place would allow you to thrive and grow?
That question, by itself, is often not enough to lead you to the answer. This brings me back to the idea from last week’s post.
Think about the type of company culture you would enjoy. One example I often mention is Patagonia. Yes, they make and sell clothes. But what people often comment on is the company’s commitment to teamwork, balance and wellness among employees.
What about the community around the company? One example is the NFL. The second is Taylor Swift. (ironically, as I write this, the two entities have never been more closely connected than they are because of Tay’s relationship with Travis Kelce). Either way, you yourself might not be that into football (or Taylor Swift songs. But honestly, what’s wrong with you?!?), but the opportunity to allow those fans (and superfans) to be a part of such a powerful community would could be exciting.
There is also the “calling” of the company – that is, the mission – which is worth considering. The example I use (I’ve already written about it) is Crayola. My personal version of their mission statement is: “We provide the tools for people of all ages to realize their most creative selves. If that means making markers that work on windows, we’ll make them. If a foaming bath soap is needed, we’re here for it. Oh, and we also make little colored wax sticks.” It’s a mission I’d love to be a part of.
And of course there is the creation (i.e. the product) itself. When I mention this point, everyone immediately mentions Apple. And they are not wrong. These products are loved by millions. But I also mean Pixar. I’d be willing to sweep floors if it meant I could be that close to the people who create those stories, and many people I talk to agree.
To be clear, I’m not suggesting it to everyone verbatim apply to Patagonia, NFL, etc. I’m saying you should take a moment and think about those companies, products, brands, and communities that engage and excite you. Those for whom you have a natural affinity, if not devotion.
I also want to say that this is often a case of “never meet your heroes”. I know more than one person who has applied for a job at their so-called “dream company,” only to walk into the interview process and discover the ugly underbelly of the entire organization.
While that’s certainly disappointing, it’s also okay. Not every company is perfect, not every job is for every person, and sometimes you realize it’s OK to be a consumer of a brand, not a producer. And there are just as many cases where people apply for a job at a company and find it to be just as wonderful as they heard (and hoped).
Which is a huge advantage if interest leads to an interview. Because in an interview, that level of interest, involvement and passion is something that can’t be faked and also can’t be taught. You may not have all the skills on the checklist, but most hiring managers will notice (and select) someone who shows an interest in the actual company and what it does.
If you’re looking for your next job, do yourself a favor and take a moment to think about your fans, favorites, and interests.
Then google their career page and take a chance. You never know where it could lead.