Centric Software won the Business Expansion and Innovation categories at the Just Drinks Excellence Awards 2024 for its innovative use of artificial intelligence (AI) and modern, out-of-the-box functionality within its product lifecycle management (PLM) tool, Centric PLM™ which was key in attracting new customers from the beverage sector.
Centric’s frequent, market-driven improvements have significantly reduced development time and resources, particularly in the critical area of formulation optimization. Centric PLM has AI-powered similarity searches that can be performed to find products and formulations already in the company’s coffers to avoid starting from scratch when a similar version already exists. Another useful AI-driven function is Least Cost Formulation (LCF) where users can optimize formulations based on set parameters (eg taste, brix, nutrient profile). Centric Software’s strategic partnerships and built-in functionality in regulatory, formulation, processing, specification, certification management, ingredient list and package illustration verification have not only improved business, but also facilitated global expansion for clients such as Gruppo Montenegro and major Chinese drink brand. This demonstrates the company’s adaptability and commitment to driving digital transformation in a dynamic consumer market.
“We are delighted that our achievements in the beverage vertical have been recognised. Beverages is an exciting place to be and we are grateful to our beverage customers for placing their trust in us,” says director of global business development, Ouarda Hamadi.
Chris GrovesCEO of Centric Software says: “In addition to being recognized for our breakthrough in the food category by the Just Food Excellence Awards 2024, we are equally delighted to be recognized in the beverage/beverage space. These awards are encouraging for our entire company, but especially to our food and beverage teams who work hard to innovate across both sectors.”
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About the Just Drinks Excellence Awards (http://www.just-drinks.com)
The Just Drinks Excellence Awards is an independent recognition program powered by GlobalData business intelligence. Their team of researchers and journalists, together with Artificial Intelligence, analyze more than 1 billion sets of data during the year to identify, support and rank the top companies and their achievements in more than 200 countries.
The Just Drinks Excellence Awards is one of the largest, most prestigious and widely recognized programs across the industry. It is a valuable part of our platform that is the voice of authority in the industry. Our goal is to recognize progressive, innovative companies that are driving positive change in the industry.
The program focuses on the following areas of excellence: business expansion, diversity, environment, financing, innovation, investment, mergers and acquisitions, marketing, product launch, research and development, safety and social issues.
Media contact
Aurora EveeCentric Software, +16479155377, [email protected]www.centricsoftware.com
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