The combination of a leading customer success company and a category innovator creates an enhanced platform to revolutionize the post-sales revenue stream
REDWOOD CITY, California., February 28, 2024 /PRNewswire/ — Let’s beginthe ultimate business customer success software and Catalyst, the leading customer growth platform, today announced that they are merging to provide the most powerful customer growth platform on the market. Nearly 600 organizations worldwide believe that platforms will drive business results, and the new organization will provide companies with a unified solution to drive measurable growth in their user base.
Organizations are facing more pressure from boards and CEOs than ever before to operate profitably in today’s age economic conditions which call for responsible and predictable growth. Organizations must shift their focus to customers as a source of growth and deliver measurable value quickly and repeatedly through a customer growth platform that supports the post-sales revenue lifecycle.
The combined organization, backed by Great Hill Partners, will be led by co-CEOs Alistair Rennie and Edward Chiu, previous CEOs of Totang and Catalyst. The unified offering will be a complete solution for managing the entire customer lifecycle so companies can prove value and generate more revenue from their customer base. The powerful combination activates an intuitive, enterprise-scale user experience for post-sale revenue movements focused on measuring customer value and business outcomes, including account management, renewals, adoption, and upsells and cross-sells, offering businesses AI functionality to fully understand customers and identify areas for revenue growth .
“Now is the time for Customer Success to solidify its value in the C-Suite by protecting revenue under management, owning retention and renewals, and accelerating expansion with precision,” he said. Alistair Rennie, CEO of Totango. “Our unification with Catalyst will make enterprise-level integrations and AI capabilities a priority and a category differentiator as we embrace a new model to drive long-term, customer-driven growth.”
“In today’s environment, every company must master a go-to-market that drives efficient, sustainable revenue through its existing customer base,” he said. Edward Chiu, co-founder and CEO of Catalyst. “Combining the best of Catalyst and Totang into a unified product for enterprises and high-growth companies will ensure businesses not only survive but also quickly discover growth and revenue opportunities that are often overlooked.”
Catalyst’s intuitive, guided and flexible experience with advanced workflow capabilities will be unified with Totang’s enterprise-grade security, governance, team management and integrations. Advanced account summaries and AI-powered analytics are at the core of this offering. Combining Totang’s Enterprise Hierarchy Score with Catalyst’s ROI-based score provides unprecedented insights to help clients grow.
“Unifying Totang’s established expertise with Catalyst’s innovative approach to customer-driven growth is a forward-looking proposition that will position the combined company for continued growth in the rapidly evolving customer success landscape,” he said. Christopher Gaffney, director of Great Hill Partners. “Customer expansion cannot be an afterthought – it is a boardroom imperative and the best path to growth in the current economic environment. This transformative merger creates a platform at the forefront of its industry that addresses these needs head-on, empowering teams to unlock maximum value from their existing customer base and redefining the post-sale revenue landscape.”
“We believe that customer-led growth is the only way for companies to thrive right now, and customer success and GTM leaders need flexible solutions to support retention and expansion goals,” he said Madelyn DePrey, VP of Customer Success at Aircall, a robust customer communication and engagement platform that increases productivity, elevating customer and employee satisfaction as the driving force behind the success of over 17,000 sales and support teams worldwide. “To drive our growth, we needed software that combines enterprise readiness with a modern interface, allowing us to maximize revenue from our existing customers, which is our #1 priority. And Totango was the perfect fit.” DePrey is also a member of the Catalyst Coaching Corner mentoring community.
For more information on the combination of Totango and Catalyst visit https://www.totango.com/successisrevenue.
About Totang:
Totango is business user success software that adapts to businesses as they grow, providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity, retention and expansion. The world’s largest customer success teams—including SAP, Github, Schneider Electric, Dynatrace, and Aircall—use Totango to integrate customer data for a 360-degree view of customer health, collaboratively manage their customer portfolios, and proactively and intelligently engage with their customers .
About the catalyst
Catalyst is the leading platform for customer growth. Trusted by top revenue leaders at global B2B brands including Braze, FiveTran and Heap, Catalyst guides sales and success teams to turn customers into your number one engine for growth. Drive more growth through your customers with Catalyst. For more information about Catalyst, visit catalyst.io or follow Catalyst on LinkedIn.
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