Based on Blackbaud’s suite of robust philanthropic data, the Blackbaud Institute shares new insights on last year’s giving trends and what fundraisers should know for 2024.
CHARLESTON, SC, April 8, 2024 /PRNewswire/ — Blackbaud Institute, a research laboratory in the Blackbaud (NASDAQ: BLKB), a leading provider of social impact software, today announced new insights from Blackbaud’s unparalleled philanthropy data set in its Trends in giving attention in 2023.
The Blackbaud Institute’s spotlight on giving trends for 2023 highlights stability in year-over-year giving levels
The Blackbaud Institute provides data for social impact professionals to understand broader industry trends, measure success and take fundraising to the next level. This new series of quarterly reviews will draw on Blackbaud’s data and insights into philanthropy, nonprofit business operations, corporate social responsibility and more. Current Focus provides an overview of the charitable giving trends that defined 2023 and a look at the past five years, with advice on how organizations can make the most of this year.
“Looking back at last year in fundraising, the trend that jumps out is stability,” he said Carrie Cobb, Chief Data Officer, Blackbaud. “2023 can be seen as the bookend to a historic five-year charitable giving story, with generosity remaining durable and today’s giving levels well above pre-pandemic norms.”
Key findings:
- Giving remains resilient.
- For average year-over-year changes normalized at the organization level, the five-year compound annual growth rate of 1.79% illustrates the solid upward trend being felt across the nonprofit sector, with giving at the average organization remaining well above pre-pandemic levels.
- Online Giving continues to grow.
- The percentage of charitable donations donated through online sources grew from nearly 8% in 2022 to over 12% for the average organization in 2023.
- This increase was felt in all sizes of organizations and sub-sectors, but small organizations (income below 1 million dollars) lead the pack with nearly 17% of an organization’s average donations coming from online sources, with online donations overall increasing by 1.5% for the average organization.
- Environmental causes — a favorite of millennials and Gen Z — had a strong year in 2023.
- The three subsectors where the average organization saw the largest increase in charitable giving in 2023 were: environmental organizations (+3.8%), animal welfare organizations (+1.4%), and medical research (+1.3%) ).
- These are also top reasons for Millennials and Gen Z. As the percentage of giving from online sources grows, optimizing online donation forms will make it easier for Millennials and Gen Z to give. Gen Z donors report using an organization’s website to donate at nearly twice the rate of the one assumed by fundraising experts.
You can access more insights in full The Blackbaud Institute in the spotlight. All Blackbaud Institute resources are available for free, as part of Blackbaud’s commitment to accelerating social impact.
About the Blackbaud Institute
The Blackbaud Institute develops cutting-edge research and brings together expert voices to equip the social impact community with knowledge, insight and confidence. The Blackbaud Institute uses Blackbaud’s dataset, the most comprehensive in the social impact community. In addition, the Institute facilitates public research studies to provide original qualitative and quantitative insight. Our research program is based on a dedication to topics that organizations with social impact can immediately apply to better understand, benchmark and improve their core business operations. We are driven by our commitment to the social impact sector to provide timely, transparent and well-rounded research that is free to access. From how organizations work to how donors give, we are 100% focused on research and resources for this sector.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is a leading software vendor dedicated exclusively to enhancing social impact. Serving the nonprofit and education sectors, corporate social responsibility, and individual changemakers, Blackbaud’s core software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management. With millions of users and more 100 billion dollars Raised, awarded or managed through Blackbaud platforms every year, Blackbaud solutions unleash the potential of people and organizations that change the world. Blackbaud was included in Newsweek’s list of America’s most responsible companies, Quartz’s list of the best companies for remote workers and Forbes’ list of America’s best employers. Blackbaud is a remote company United States, Australia, Canada, Costa Rica and United Kingdom, supports users in more than 100 countries. Learn more at www.blackbaud.com or follow us further X/Twitter, LinkedIn, Instagram and Facebook.
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Forward-looking statements
Other than historical data, all statements, expectations and assumptions contained in this press release are forward-looking statements that involve numerous risks and uncertainties, including statements about expected product benefits and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances may differ from the assumptions on which these statements are based. In addition, other important factors that may cause significant differences in results include the following: general economic risks; uncertainty regarding increased business and renewals by existing customers; continued success in sales growth; management of the integration of acquired companies and other risks associated with acquisitions; risks associated with the successful implementation of multiple integrated software products; ability to attract and retain key personnel; risks associated with growth management; long sales and implementation cycles, especially in larger organizations; technological changes that make our products and services less competitive; and other risk factors set forth from time to time in Blackbaud’s SEC filings, copies of which are available free of charge on the SEC’s website at www.sec.gov or upon request from Blackbaud’s Investor Relations Department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
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