Apple today introduced web distribution for iOS apps, which will be available with a software update later this spring. It will allow authorized developers to distribute their iOS apps directly to users in the EU from their own websites. The move is significant because it allows developers to bypass the traditional route of app distribution through the App Store or other third-party stores. The advantage of this is the ability to avoid the fees charged by some third-party app stores. However, it comes with strict limitations and requirements set by Apple. The company says these are implemented to ensure user security and privacy.
Apple will still have significant control over app distribution
“Apple will provide access to APIs that facilitate the distribution of developer applications from the web, integrate with system functionality, back up and restore user applications, and more,” the company notes. In addition, developers must ensure that applications offered through web distribution meet notarization requirements to protect the integrity of the platform. Apple will only allow developers to use a registered Apple Store Connect domain to host their app.
Users will also need to authorize the developer to install the apps in their iPhone settings before installing the app. Then the system sheet will display information that developers have given Apple to review, such as the app name, developer name, description, screenshots, and age rating.
To be eligible for web distribution, developers must be enrolled in the Apple Developer Program as an organization established, domiciled or registered in the EU. In addition, developers must be members in “good standing” of the Apple Developer Program for two continuous years or more and have an app with more than one million first annual installs on iOS in the EU in the previous calendar year. Developers must accept various obligations, including responding to communications from Apple, publishing transparent data collection policies, and complying with applicable laws.
Web distribution of apps will also include Apple’s “Core Technology Fee”
There are also financial considerations for developers using web distribution. Apple will charge a Core Technology Fee (CTF) for apps distributed through web distribution, the same as third-party marketplaces in the EU. Membership in the Apple Developer Program includes one million first annual installs per year for free, and developers will pay a CTF of €0.50 for each first annual install over one million in the last 12 months. In addition, Developers are responsible for collecting, reporting and remitting all required taxes for transactions that occur using the Web Distribution.
Nevertheless, for developers willing to host their apps directly and comply with Apple’s requirements, Web Distribution provides an alternative route to iPhone users in the EU starting this spring.