Apple will allow app developers to distribute their iOS apps directly from the web in an update coming “later this spring,” but only for users in the EU. Because EU competition rules have limited Apple’s ability to control how users get their apps, Apple’s iOS web distribution is probably a good way to stay on the good side of Brussels.
In a statement on its developer website, Apple confirmed the feature and its official name: Web Distribution. While this may make life easier for some, there are some limitations. “Apps offered through web distribution must meet notarization requirements to protect the integrity of the platform, like all iOS apps,” the statement said before continuing, “and can only be installed from a website domain registered by the developer in App Store Connect.”
Apple also explained how this change affects the user experience, a big bone of contention between iPhone and Android, as “users will first need to authorize a developer to install apps in Settings on their iPhone” before they can download apps from the web. “When installing an app, the system table will display information that developers have submitted to Apple for review, such as the app name, developer name, app description, screenshots, and system age rating,” it continues.
So while Apple may allow downloads directly from developers, it won’t be a simple screen tap on the user’s end – so it’s unlikely to make a significant difference. While all these maneuvers to comply with the new EU rules may sound exciting, it is clear that Apple has no intention of adopting an Android-style open OS.
Over the next few months, we’ll see how Apple’s web distribution of iOS and any new EU differences affect the user experience. Before that, why not check out the latest iPhone 16 rumors to get you excited for the next device? Or, if you’re more of an Android fan, check out our guides to the best Samsung phones, the best Xiaomi phones, and the best Google Pixel phones.