Cultivating genuine interactions for a customized community experience
TAIPEI, April 4, 2024 /PRNewswire/ — Appiersoftware as a service (SaaS) company that uses artificial intelligence (AI), today announced a collaboration with Zenyuma, the leading Smile Cosmetics brand in Asia. Using the advanced capabilities of BotBonni’s conversational marketing platform, Appier transformed Zenyum’s customer engagement on its LINE channel. This strategic collaboration improved Zenyum’s operational efficiency by 15% and significantly increased online order conversions by 47%.
By introducing the conversational interactive marketing module BotBonnie, Zenyum’s order conversion rate increased by 47%
BotBonnie simplifies the automation process for Zenyum’s sales and marketing teams, resulting in better communication efficiency
The Clear Aligners Market Research Reportreveals dynamic growth in the global transparent aligners industry, with projections showing expansion from 4.64 billion dollars in 2023 to impressive 13.68 billion USD until 2032. Reflecting this trend, Asia Pacific region will witness a significant growth trajectory and its market size is expected to reach 5.24 billion dollars to 2030. This represents a robust 23.2% CAGR, highlighting the growing consumer preference for invisible prostheses and signaling the potential for dynamic market evolution in the future.
Zenyum, a rising Asian consumer brand, is making waves with its technology-enabled, 3D-printed invisible braces. Hospitality for an expansive middle-class market, Zenyum combines advanced technology with customized oral care to offer dental cosmetics and solutions. Accessible and inexpensive, these innovations empower consumers to embrace confident smiles without the stress of high prices.
In the post-pandemic environment, digital communication has become a critical touchpoint for customers Taiwan and Japan they are looking for information about products and services. Zenyum has embraced this change, using its official LINE channel to nurture direct consumer engagement. As the brand experiences growth and expands its customer base, it turns to automated solutions to improve the customer journey. From initial sales contact and service consultation to after-sales support and treatment follow-up, Zenyum aims to deliver timely, personalized interactions through advanced automation, ensuring a seamless and efficient experience for every customer.
In a strategic move, Zenyum has partnered with Appier, a powerhouse in the Asia-Pacific into the sphere of digital marketing, embarking on conversational marketing as the cornerstone of its digital evolution. This collaboration aims to redefine the customer journey, turning every interaction into a step towards a radiant smile. In addition to solving immediate marketing obstacles in Taiwan and Japanthis partnership was instrumental in streamlining Zenyum’s transition to digital, making it efficient and engaging for the team and enjoyable for customers.
Driving LINE Engagement: How Personalized Automation and OMO Marketing Jumped Conversion Rates by 47%
Zenyum advanced its marketing strategy by incorporating BotBonnie’s conversational marketing module, leveraging first-party data on its LINE channel for an effective Online-to-Offline (OMO) approach. This strategy, complemented by enticing incentives such as discounts for group purchases and free consultations, significantly increased customer engagement, jumping the conversion rate from online estimates to actual payments by 47%. Further personalizing the user experience, Zenyum leverages BotBonni’s user tagging and journey automation to deliver customized content directly to existing users, including appointment reminders and oral health tips. This customized after-sales service has significantly increased customer satisfaction, raising Zenyum’s Net Promoter Score (NPS) above 35 and securing a stellar 4.8 stars on Google.
By implementing Appier’s BotBonnie chatbot, Zenyum significantly optimized its sales and marketing workflows. The chatbot provides customized guides with information, addressing common queries such as treatment processes, braces fabrication, status updates and efficacy questions. This real-time interaction accelerates customer understanding of the product and reduces communication costs, ultimately increasing Zenyum’s operational efficiency by an impressive 15%.
Increase cross-selling by 30%: Gamified interactions unite online and offline customer engagement
Zenyum skillfully leverages BotBonnie’s gamification to drive cross-selling, enticing users with lucky draw rewards that encourage deeper engagement with the product offering and encourage additional purchases, resulting in a significant 30% increase in conversion rates. In addition, Zenyum capitalizes on the Member Get Member (MGM) feature to expand its user base, encouraging community expansion and bridging the gap between online and offline interactions.
Zenyum Taiwan’s senior manager of growth and marketing shared insights into the transformative impact of Appier’s solutions: “Before Appier, our social media interactions lacked the clarity needed to quickly convert users and customize service delivery at different stages. With Appier, we gained the ability to track online engagement and creating customized social interactions, leading to a 15% increase in operational efficiency, lower communication costs and increased customer satisfaction Appier’s user-friendly tools simplified content creation and gamification, enabling us to deliver a cohesive online-to-offline (OMO) experience that extends from customer acquisition to after-sales support.”
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About Zenyum
Founded in 2018 in SingaporeZenyum quickly became one of the Asia leading consumer brands in 8 Asian markets. Starting with Invisible Braces, Zenyum has expanded its offering to include a full range of oral care solutions, driven by the mission to “Make Asia Smile More”. Over the past few years, its multi-channel approach has enabled it to be wherever its customers are – receiving awards from Shopee, Lazada, Guardian and Watson for product excellence and outstanding partnerships. It was also recognized on LinkedIn’s annual Top Startup list three years in a row. Zenyum uses cutting-edge technology to merge personal care with customized services, creating new value through products and experiences that empower more smiles Asia.
About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision to democratize artificial intelligence, Appier now has 17 offices across APAC, Europe, and the USA, and is listed on the Tokyo Stock Exchange. To visit www.appier.com for more information about Appier and its generative artificial intelligence applications.
SOURCE Appier
