It marks the beginning of the next generation channel through CLOUDPORT and improves monetization with THUNDERSTORM SSAI
NEW YORK, April 11, 2024 /PRNewswire/ — Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a strong increase in the deployment of broadcast and FAST channels on Google Cloud for its customers. Its channel growth of over 30 percent on Google Cloud in the last six months highlights Amagi’s unwavering commitment to providing its customers with superior and cost-effective cloud-native technology and a seamless experience managing their digital linear and broadcast workflows.
Amagi reports remarkable growth in broadcast and FAST channels on Google Cloud
Witnessing consistent demand for digital linear channels deployed on Google Cloud, Amagi has seen an impressive ~30 percent monthly (MoM) increase in Hours Viewed (HOV) and a parallel increase in ad impressions over the past six months using our Amagi CloudPort playout and ThunderStorm monetization software . This growth reaffirms the continued market appeal for combined cloud solutions from Amagi and Google Cloud to reshape the cloud broadcasting and streaming landscape.
“Amagi’s collaboration with Google Cloud furthers our vision of providing pioneering cloud solutions for the broadcast and streaming industry. With Google Cloud’s robust cloud infrastructure, we are now able to offer a full range of advanced broadcast-level playback features tailored not only for FAST content consumption, but also for traditional cable television. In addition, with access to advanced ad formats and rich analytics capabilities, we enable content owners to optimize their content delivery and monetization strategies by ensuring high broadcast quality at very competitive prices,” noted Srinivasan KA, Co-Founder and Chief Officer for revenues in Amagi.
Anil Saboo, Director, Industry ISV Partnerships, Google Cloud, expressed his enthusiasm, stating, “Amagi is a leader in cloud adoption for the broadcast industry. In partnership with Google Cloud, Amagi is leveraging the power of Google Cloud to drive growth in the media and entertainment sector is a testament to of what cloud technology can achieve in today’s digital age.”
This dynamic collaboration and joint initiatives include comprehensive customer onboarding and practitioner training for Google Cloud Media professionals, with the goal of showcasing the value proposition of Amagi’s software products.
About Amaga:
Amagi is a next generation media technology company providing cloud broadcast and targeted advertising solutions for broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on ad-free streaming TV and video service platforms. Amagi also offers 24×7 cloud-managed services bringing simplicity, advanced automation and transparency to overall broadcast operations. In total, Amagi supports 800+ content brands, 800+ gaming chains and over 3,800+ channel deliveries on its platform in over 150 countries. Amagi is present in New York, Angels, London, Paris, Melbourne, Seoul, Singaporeand broadcast operations in New Delhiand innovation centers in Bangalore, Zagreband Lodz.
Amagi contact:
Ashish Washikar
Director – Corporate Communications
E-mail: [email protected]
+91-9533390005
Photo: https://mma.prnewswire.com/media/2384509/Amagi_Google_Cloud.jpg
SOURCE Amagi Media Labs Pvt. doo
