A low-code platform Airtable is trying to make it even easier for users to create apps on its platform by launching new features in Airtable AI.
The first update is the ability to extract insights from large amounts of data. It provides an easy-to-understand summary of insights that can then be shared with other users or teams. For example, it can analyze unstructured data such as customer feedback and summarize the most relevant points.
Next, the company added the ability to automatically apply categories or labels to data, helping teams better organize their data. Categories can be based on things like theme, sentiment, product features, etc.
“If you collect thousands of user call transcripts, you can ask Airtable AI to categorize each call by sentiment (positive, negative, or neutral) and group the data accordingly,” Airtable wrote in blog post.
Users can also now create content based on their data, such as generating emails for sales teams or draft campaign assets for marketing teams. It does this using messaging, product and audience information stored in Airtable.
Airtable AI also now offers the ability to automatically translate content into multiple languages. In addition to just translating the language, it can also translate the tone based on the specific region.
“Instead of just translating from English to Spanish, Airtable AI can translate copy from English to Mexican Spanish specifically, with a friendly, consumer-oriented voice and tone. This hyper-local approach makes your content instantly relevant to your target audience and produces a much more accurate and convincing translation compared to other solutions,” the company wrote.
And finally, there are new opportunities to improve data routing so that data gets into the hands of the right team. This frees managers from having to spend their time determining which teams data requests should go to.
“Organizations have enormous potential to transform the way they work with artificial intelligence,” said Howie Liu, co-founder and CEO of Airtable. “From the beginning, Airtable has been the most powerful way for teams to work with structured data. Now, Airtable AI offers the fastest way to bring AI to the data and workflows that matter most, uniquely unlocking AI capabilities for clients small and large.”