The EU could force Apple to allow iPhone users to remove this native iOS app

Thanks to the EU’s Digital Markets Act (DMA), iPhone users in 27 EU member states are allowed to download apps from third-party app stores, use a browser other than Webkit, choose their own financial app for contactless payments, pay for in-app purchases using a third party finance company and more. EU competition chief Margrethe Vestager isn’t exactly thrilled with the way Apple and Alphabet have responded to some of the DMA’s rules.

Vestager said the EU would continue to investigate when she added: “Under Article 6(3) DMA, gatekeepers have an obligation to enable easy uninstallation of apps and easy change of default settings. They must also display a choice screen. Apple’s compliance model appears to does not meet the objectives of this commitment. In particular, we are concerned that the current design of the web browser selection screen deprives end users of the ability to make a fully informed decision.”

She continued. “Example: They don’t improve user engagement with all available options. Apple also failed to disable the installation of several apps (one of them would be Photos) and prevents end users from changing their default status (for example Cloud), as required by DMA.” Vestager’s comments about Apple’s Photos app surprised many since iPhone users can easily download a third-party photo app like Google Photos.

Daring Fireball’s John Gruber believes there may come a time when Apple will simply stop selling its devices in the EU. There is actually a mathematical basis for his proposal. Failure to comply with the DMA could result in a fine of as much as 10% of Apple’s annual worldwide revenue, amounting to a fine of more than $38 billion that Apple could be forced to write. On the other hand, sales in the EU account for only 7% of Apple’s worldwide annual revenues.

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