Starting this spring, Apple is allowing iPhone app developers to offer their apps directly to users through their own websites. This development follows a previous announcement that developers would be able to offer apps on the Apple platform through alternative self-developed app stores. However, in order to take advantage of the new options, developers must meet strict requirements.
Developers who agree to alternative terms Apple had to create to comply with the European Union’s Digital Markets Act (DMA) will soon be able to offer iPhone apps outside the official App Store through their own website.
Developers can also create their own promotional campaigns, discounts and other special offers. According to a news article from Apple, the templates it made available for such promotions are no longer mandatory.
This so-called web distribution will be available in the spring, according to Apple on its website.
Apple has established strict rules to maintain some control over the applications that become available on the iOS platform in this way. Only developers who have participated in the Apple Developer Program for at least two consecutive years and are in good standing are eligible. Users must also have downloaded their apps more than a million times in the previous year.
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In return, participating developers get access to security, backup and recovery options and can securely download apps from other participating companies (after giving permission). Apple also gives them access to APIs that allow iOS apps to be sold through third-party websites.
Alternative app store
Developers who want to develop their own alternative to the official App Store no longer need to include apps from other developers. Each developer can thus create their own marketplace with only their content.
Participating developers get one chance to launch an alternative app store. Those who change their mind and wish to return to Apple will be given a “one-time option” to void the alternative terms they previously agreed to.
Also read: Big Tech is trying to force developers and users to pay DMA costs